It is said that Japanese government is now considering the possibility to restrict the usage of cookies. Is it real?
The digital media industry and the digital advertising industry are in a nightmare because of the “ePrivacy regulation” legislation in the European Union (EU).
The e-Privacy Regulation must be distinguished from the General Data Protection Regulation (GDPR), which is scheduled to come into force in May 2018, which has recently become a hot topic in the European market. GDPR is a broader legislation on consumer data privacy that covers the overall handling of personal information. On the other hand, the ePrivacy Regulation focuses on the regulation of cookie usage and is therefore commonly called the “Cookie Act”. If the bill is enacted, companies in Europe need to get permission from the user before using cookies, and the user must be able to restrict their use at any time.
